“What I value about you: your passion for market research, your analytical brilliance and also your willingness to experiment and get creative in the quest for the perfect research approach. It was so much fun for me, and so inspiring, to have expert discussions with you! THANK YOU, truly from the bottom of my heart!“
Karin Sahlmann, Head of Market Research at TCHIBO GmbH, Hamburg, Deutschland
“As ‘the consumer’s advocate’ you used all kinds of research methods based on the psychology of each of our various brands to study new products, relaunches, and commercials or carry out in-home consumer interviews, and translated the results and findings into specific recommendations for action. In the triad of client, agency and market researcher, you assume the role – not always an easy one – of the neutral moderator, committed to the wishes of the end consumer, without ever losing sight of the client’s concerns or the agency’s view. In particular, we would like to take this opportunity to mention the precision of the research results, which formed and continue to form a very important basis for strategic as well as operative decisions for the executives at Zott.”
Peter Marx, Member of the Zott Executive Board, Mertingen, Germany
“A brilliant combination of sound methodological knowledge, a perennial willingness to keep this knowledge up to date / on the cutting edge (and to strike out on new paths now and then in the process), long years of familiarity with our brands and product categories, and – last but not least – a ‘sharp mind‘, make the Schöttmer-Institut a pioneering partner not just in matters of traditional market research, but also in questions of strategy. Research at its best !“
Horst Ploch, Nestlé Deutschland AG
